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Arsenal have introduced a new self-service shop at the Emirates Stadium as part of the latest changes to the matchday experience.
However, the new system has already received a mixed response from supporters, with some questioning whether it will actually improve service during the busiest periods.
Arsenal have a new self-serve shop inside the North Bank
The new self-service facility has been introduced in the North Bank and was spotted during their 1-1 pre-season draw with Como on Wednesday night.
It using a system similar to those already seen at Wembley Stadium.
The concept is designed to allow supporters to pick up items themselves rather than relying entirely on traditional staffed tills, potentially making it quicker and easier to grab food, drink or other matchday essentials.
However, the initial reaction from Arsenal fans has been far from enthusiastic, with several supporters questioning how the system will cope with the huge rush around half-time.
One fan joked about the “self serve Amazon style shopping”, while another questioned whether the club had undone the progress made with dedicated beer-only queues.
Other reactions included “What the hell”, “Whose bright idea was this system then”, “Stupid idea” and “Mad”.
There was also concern that the system could actually decrease the speed of service rather than improve it, particularly when hundreds of supporters are trying to use the facilities simultaneously.
FGG says: Early teething problems or do Arsenal fans have a point?
The idea itself is not necessarily a bad one, but the real test will be how it performs when the North Stand is packed for competitve aciton, and supporters are all trying to get served at half-time.
If it genuinely speeds up service, theh great, but given the early reaction, Arsenal will need to prove this is an upgrade rather than another obstacle for fans trying to get a drink or some food during a match.