Why Wrexham’s new £69m Kop Stand is about much more than adding 7,750 extra seats to the Racecourse

Wrexham's new Kop Stand will eventually hold 7,750 supporters, but ticket sales alone cannot justify a £69m construction project.

The club's latest accounts show why the new stand is really about expanding Wrexham's wider commercial and events potential.

Wrexham's matchday income makes up just 18% of their revenue

As explained by The Pyramid's Arthur Lewis, Wrexham's 2024-25 accounts show the club generated £33.335m in turnover, with just £5.963m coming from matchday income – around 18% of the total.

Sponsorship and advertising actually generated £10.857m, while retail brought in £5.316m. That makes the commercial potential of a bigger, modernised Racecourse Ground particularly important.

The £69.29m construction contract with McLaren is more than twice Wrexham's annual turnover, meaning the additional 2,250 seats approved for the Kop are only one part of the project's financial logic.

A maximum £17.35m performance-related grant from Wrexham Council will contribute towards the redevelopment, with the Racecourse also intended to host international football and other events.

Three days after the construction contract was signed, Wrexham issued £47.83m worth of shares to Wrexham Holdings LLC, highlighting the scale of private capital being put into the club and its infrastructure.

FGG says: Wrexham's new Kop must become more than a football stand

Therefore, the numbers make it clear that Wrexham cannot simply rely on selling 7,750 match tickets to make this project work.

The real opportunity is creating a stadium capable of generating significantly more hospitality, sponsorship, retail and event revenue.

That also explains the public investment, as the Racecourse is being positioned as an asset for Wales internationals and other major events, while the wider Gateway project is designed to bring visitors and economic activity into Wrexham.

For Wrexham, the challenge now is turning the extraordinary demand surrounding the club into a sustainable stadium business.

The Kop needs to become an asset that earns money on far more than matchdays.