Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Best bet builder sites (UK) in February 2026

Bet Builder is a feature mostly used on UK football events. Some bookmakers offer Bet Builders for a broader range of sports, but they are limited. Using the feature is easier than you might think. In this article, we will explain everything to know about Bet Builders and how to use them on Football matches.

BookmakerBet BuilderReview
Bet365YesBet365 review
BetfairYesBetfair review
UnibetYesUnibet review
888 SportYesNo 888 Sport review
LadbrokesYesLadbrokes review

The Bet Builder feature comes from the need of customers to request wagers from bookmakers. Some people think that the Request A Bet” feature is the same as the Bet Builder feature, but they would be wrong. To place a wager via the “Request A Bet” feature, you would have to tweet the bookmaker with the hashtag related to the offer (you will see the hashtags for the popular bookies in the rest of the article).

Then you have to wait for a reply from the bookie. They will send a link to the bet slip (make sure you are logged in first), and place it with the already filled-out bet slip.

In 2018, the feature was automated and introduced first on the Bet365 platform. Instead of reviewing each customer request separately, with the help of the Bet Builder feature, you can create your custom wagers.

You can add bets from the same match across a couple of games. If a combination of wagers weren't put together, the Bet Builder system would notify you immediately.

The Bet Builder only works with pre-game markets, and depending on the bookmaker, you can add a different number of selections in a single Bet Builder.

How to use the Football Bet Builder

Using the Bet Builder is quite easy; depending on the bookmaker, the feature's user interface may look different, but the process is essentially the same. You first need a verified account on the bookmaker's platform. Choose a match you want to wager on, and then select the “Bet Builder” feature.

Depending on the design interface of the Bet Builder, you would either need to click on “Add Selection” or directly choose from a list of selections. Then the bets would be added to your bet slip, and you would see the summarised odds.

After you complete the selection process, confirm the odds and click “Place Bet.” You can view all the latest details on your wager in the “My Bets” section. Bet Builder is available to all customers who are registered on the platform and have a verified account.

Mobile-only Bet Builder

Mobile wagering has become widely popular, and most punters nowadays use mobile applications to place bets. Many bookmakers provide the Bet Builder feature for both their online and mobile platforms. Some bookies choose to provide the option only for their mobile site or mobile app. These bookies are NetBet and Mansion Bet.

Bet Builder odds

Different bookmakers calculate different odds for the Bet Builder feature. We took a look at some of the largest brands that offer the Bet Builder feature. We combined the same bet selections on the different bookmaker Bet Builders, and we compared the results.

We found that the best odds for this feature are offered by Betfair, Unibet, 888 Sport, and Bet365. We aren't saying that the rest of the bookies offer low odds for football events, so if you want to check a few bookmakers yourself to see which odds you would like the best, go ahead.

Bookmakers using the Bet Builder feature

We have compiled a list of the best Bet Builder bookmakers, in our opinion:

Bet365 Bet Builder

The popular bookmaker, who took the concept of the “Request A Bet” feature, invented the automatic Bet Builder feature. Some specific terms and conditions go alongside the Bet Builder feature, like Cash-out, and other features aren't available to use in combination with Bet Builder, and you can only add up to six markets at a time. Note that the Bet Builder is compatible with the welcome bonus code.

Betfair Bet Builder

The established bookie offers the “Same Game Multi” feature, which is essentially Bet Builder rebranded. You can place different bets on the same football match and combine them in a single wager.

Unibet Bet Builder

The feature is easily accessible to and available for all Football matches. There aren't many markets to choose from, but the odds Unibet provides for Bet Builder wagers are among the best on the market.

888 Sport Bet Builder

The 888 Sports Bet Builder feature is easy to access, and you can place a maximum of five wagers in a single Bet Builder. The Bet Builder feature design is user-friendly.

Ladbrokes Bet Builder

The bookie recently added the Bet Builder feature to their library. It doesn't have a limit on how many bets you can add to it for a match, and you can add all available markets to the Bet Builder if you want. The feature is user-friendly, and you can access it via mobile as well.

Some bookmakers still use the “Request a Bet” feature, which does the same, but it isn't as optimised as the Bet Builder feature. Here are the bookmakers with this feature and the Twitter hashtag you would have to use in the tweet:

  • William Hill – #YourOdds
  • Ladbrokes – #GetAPrice
  • Paddy Power – #WhatOdds
  • Betway – #BetYourWay
  • Betfred – #PickYourPunt
  • Betfair – #OddsOnThat
  • Coral – #YourCall

FGG Says: Bet Builders here to stay

Bet Builder is a popular feature that many customers use nowadays, mostly for Football events. Some bookies have also adapted the feature for Basketball, American Football, Tennis, and Cricket. Most customers like to place Bet Builder wagers on Football, and many bookmakers provide that convenience.

The feature itself is easy to use, and the bookmaker's interface is user-friendly. There is a similar feature that predates it, and some bookmakers still use it, but the Bet Builder is the higher-end version, and many customers prefer it because it's faster.

FAQ

Is it better to bet with a bet builder or do an accumulator?

It depends on your preferences, but bet builders can often be better since they let you choose from a variety of bet selections from a single match. Accumulators involve combining selections from a variety of events, meaning there’s a lot more to take into account. Both bet types offer high odds, though.

Are bet builders worth it?

The risk of a bet builder is that if just one selection doesn’t win, the whole wager loses. To help determine whether a bet builder is worth it or not, consider the odds you’re being given, the perceived likelihood of the bet hitting, and the potential payout if the bet builder hits

What is the best bet builder app?

Bet365 is the best bet builder platform overall. Bet365 created the automatic Bet Builder feature, having contributed greatly to the development of bet builders and refining them in the process. Bet365’s Bet Builder is compatible with the sign up bonus as well

Which UK betting sites offer bet builders?

Most if not all UK bookmakers offer bet builders. We recommend:

  • Bet365
  • Betfair
  • Unibet
  • 888 Sport
  • Ladbrokes

All of these UK sports betting platforms offer excellent bet builders.

Which sports can you use a bet builder for?

Bet builders are generally used for football, but some UK bookies have begun offering bet builders for other popular sports like basketball, tennis, and cricket

Nick Gallagher is a betting expert with six years of experience writing content for sports betting in the United Kingdom. He grew up playing competitive football and studied at the University of York, so he knows and loves the ins and outs of sports, writing about sports, and betting on sports.

Articles: 36