Arsenal unveil exclusive new Emirates Stadium experience putting fans just metres from Mikel Arteta

Arsenal have launched a premium hospitality package at Emirates Stadium, giving guests unprecedented access to the players and the home dugout.

The new ‘Touchline' experience includes a pitchside warm-up viewing area, a walk across the pitch before kick-off and seats directly behind Mikel Arteta.

Arsenal introduce new hospitality experience at the Emirates

Arsenal have described The Touchline as a ‘bold reimagining' of premium sports hospitality, with the package designed to bring guests closer to the action throughout matchday.

Visitors will be able to welcome the team into the Emirates before following the players from the tunnel onto the pitch for their warm-up. The experience also includes an exclusive pitchside viewing area, with guests positioned just inches from the first-team squad during preparations.

Minutes before kick-off, guests will have the opportunity to walk across the pitch before taking their seats directly behind the home dugout, putting them within close proximity of Arteta and his coaching staff.

The package also includes access to a new exclusive lounge, premium dining, inclusive drinks, a matchday gift and a visit from an Arsenal legend.

The experience is available for Premier League, Carabao Cup and FA Cup fixtures, with bookings restricted to multiples of two.

Prices vary considerably depending on the opposition.

For instance, this weekend's league clash against Everton is priced at £3,199 per person, while the November 7th meeting with Hull City costs £2,499. The price rises to £5,799 per person for title rivals Manchester City on November 29th.

The launch comes after Arsenal confirmed they would pursue a more modest evolution of the Emirates rather than a major redevelopment.

The 60,704-capacity ground opened in July 2006, with the club prioritising improvements to the existing venue over plans for a significant capacity increase.

FGG says: New Arsenal experience offers remarkable access at a premium price

The opportunity to watch a warm-up from pitchside, walk across the playing surface and sit directly behind Arteta will appeal to supporters seeking something beyond a conventional matchday. Few hospitality packages can offer such close access to the team environment.

However, the pricing places ‘The Touchline' firmly in the luxury market, with the Manchester City fixture costing more than £11,500 for two people before any additional travel or accommodation expenses are included.

For most Gunners supporters, this will be an occasional bucket-list experience rather than a realistic alternative to standard match tickets.