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Manchester City have opened the biggest retail store in their 146-year history, unveiling a huge three-floor flagship shop as part of the redeveloped Etihad Campus.
The new PUMA store forms a major part of the £300m Medlock Square entertainment district, offering supporters a much larger retail experience alongside new restaurants, bars and attractions.
Inside Man City's new PUMA store at the Etihad Stadium
The 21,000 sq ft store officially opened on November 4th, becoming Manchester City's largest-ever retail space and providing an expanded range of merchandise outside the Etihad Stadium.
The three-floor flagship shop stocks the club's latest kits, training wear and lifestyle collections, alongside exclusive merchandise and memorabilia previously only available through the Stadium Shop.
Supporters can also browse products from other City Football Group clubs, including Palermo and Girona.
The store has been designed around the fan experience, featuring improved access between floors, additional screens and enhanced lighting. Personalisation stations allow visitors to customise shirts, while ‘Make It Yours' facilities offer the opportunity to create bespoke patches for T-shirts and hoodies.
To celebrate the opening, City hosted a VIP screening of their match against RB Leipzig, with further activities including interactive games, face painting, balloon art and opportunities to see the club's trophies.
The opening celebrations also featured player appearances from Joe Hart and Steph Houghton, alongside club mascots Moonchester and Moonbeam.
The store is also part of a wider expansion of the Etihad Campus experience, with the new Manchester City Museum Experience scheduled to open on December 16th.
The 1,700-square-metre attraction will feature ten spaces, interactive experiences, a 360-degree immersive cinema and the PUMA Arena, where visitors can test their football skills.
FGG says: City are turning the Etihad into a year-round destination
The new flagship store is another significant addition to the Etihad Campus, giving supporters more reasons to visit beyond matchdays.
Combined with the upcoming museum experience, restaurants, bars and hotel, Medlock Square is helping City develop a wider entertainment destination around the stadium.
It is a major investment in the supporter experience, although the real test will be how successfully the new facilities attract visitors throughout the year.