Known for its marketing mischief and a reputation for fun, Paddy Power is one of the most recognisable bookmakers in the UK and Ireland.
It stands out for its frequent betting specials and feature-rich platform, and this Paddy Power review provides a thorough analysis for UK punters.
Paddy Power review: Key facts at a glance
Paddy Power is one of the most popular and well-known bookmakers in the UK and Ireland, famous for bringing character and entertainment value to the world of betting.
It offers a generous welcome bonus, sports coverage with a deep focus on football and horse racing, and a market-leading array of offers for new and existing customers.
Complemented by its award-winning mobile apps, reliable customer support channels, and a broad selection of payment methods, Paddy Power provides a well-rounded and engaging betting service.
| Pros | Cons |
|---|---|
| Market-leading betting specials and promotions | Betting margins are higher than some rivals (one analysis found 7.63%), impacting standard odds. |
| Excellent user experience on its mobile apps | Some user reports of customer service wait times during peak hours |
| Unique features like #WhatOddsPaddy & Super Sub | Welcome offer may be less substantial than some rivals |
| Live streaming on a wide range of sports |
Paddy Power bonuses and promotions for UK bettors
Paddy Power has built its reputation on offering a constant stream of high-value promotions for both new and existing customers, ensuring punters always have an incentive to bet on the platform.
Welcome bonus for sports betting
The Paddy Power sign-up offer is the “Bet £10, get £50 in Free Bet Builders” promotion for new UK customers. To claim this, new users must sign up, make a qualifying deposit, and place a minimum £10 stake on a football market at odds of 1/2 (1.5) or higher.
Once this qualifying bet settles, the account is credited with £50 in free bets, making it a generous introduction to the sportsbook.
A quick look at the terms and conditions
As with any offer, key terms apply. Crucially, deposits made via e-wallets like Skrill or NETELLER are often ineligible for the welcome bonus, so using a debit card or Apple Pay is recommended. The free bets are typically valid for 90 days from the time they are credited. It's also important to remember that the free bet stake is not returned in any winnings you receive from using the bonus.
What about promotions for existing customers?
Paddy Power truly excels with its ongoing promotions for loyal customers. Rather than just focusing on acquisition, it provides a steady stream of value. Paddy's Rewards Club is a standout loyalty scheme that rewards customers with a free bet each week for placing a specified number of qualifying bets.
For accumulator fans, the popular Accumulator Insurance offers a stake refund as a free bet if just one leg of your multi-leg accumulator or bet builder fails.
Punters can also find daily value with Power Prices, which are odds boosts on selected markets across various sports. For horse racing enthusiasts, the site frequently offers Extra Places, paying out on more finishing positions in selected races.
Finally, Paddy Power is famous for its specials, such as Early Payouts on football matches if a team goes two goals ahead, and money-back offers like a stake refund if your selected horse falls during a race.
Paddy Power sports betting markets reviewed
Our analysis of the Paddy Power sportsbook found a broad and feature-rich platform. With over 30 different sports available, the coverage is broad. We noted intense market availability for major sports, such as football and horse racing, which are clearly the bookmaker's primary focus.
Beyond these, punters will find strong markets for cricket, rugby, tennis, golf, and a full suite of American sports. Paddy Power also caters to niche interests with markets for Gaelic sports, darts, and a wide range of novelty bets on politics and current affairs.
How do Paddy Power's betting odds stack up?
We found that Paddy Power’s odds are consistently competitive, though not always the absolute market leader. One analysis calculated its overall betting margin at 7.63%, which is higher than some of its main competitors. However, the bookmaker often compensates for this with its Power Prices and other promotions.
For horse racing punters, the Best Odds Guaranteed promise on all UK and Irish horse racing ensures you get the best price, whether you take the early price or the Starting Price (SP). All odds can be easily switched between fractional and decimal formats to suit user preference.
Our live betting and streaming experience
The in-play betting interface on Paddy Power is smooth, fast, and intuitive, making it easy to place live bets as the action unfolds. An excellent live streaming service complements this.
For sports like football and tennis, live streaming is accessible as long as you are logged in with a funded account. However, for horse racing, a small qualifying bet on the specific race you wish to watch is required to access the live video feed. The platform also offers both full and partial cash-out options, giving punters excellent control over their active bets.
Bet builder, super sub, and other special features
Paddy Power distinguishes itself as a top UK betting site with several innovative and engaging betting features.
- Bet Builder: This standout tool lets punters create their own same-game multiples with ease. A unique aspect is the ability to combine multiple Bet Builders from different matches into a single, larger accumulator.
- #WhatOddsPaddy: This interactive feature allows punters to propose a unique bet directly to Paddy Power's traders. By using the #WhatOddsPaddy hashtag on X (formerly Twitter) and tagging the official account, users can request odds on custom scenarios not already listed on the site.
- Super Sub: A fantastic football-specific promotion that adds a layer of insurance to player-based bets. If you bet on a player for a market like first goalscorer and they are substituted, the bet automatically transfers to the player who replaces them.
Other betting products
In addition to its sportsbook, Paddy Power offers a complete suite of online gaming products.
Casino games
Paddy Power offers a full online casino powered by industry leader Playtech. It features hundreds of popular slots, progressive jackpots, and a wide variety of table games like blackjack and roulette. There is also a dedicated live casino section with professional dealers.
Bingo and poker
For fans of other gaming verticals, there are dedicated Paddy Power Bingo and Paddy Power Poker platforms. Each has its own community, promotions, and welcome offers for new players.
Virtual sports
Virtual sports betting is available around the clock, offering computer-generated events in football, horse racing, greyhounds, and motorsports for those who want fast-paced betting action.
The Paddy Power site and app experience
Paddy Power’s platforms are designed for maximum efficiency and ease of use, ensuring a smooth journey for all customers.
Website design and navigation
The website uses Paddy Power’s distinctive green-and-white colour scheme in a clean, minimalist layout that feels less cluttered than many rivals. Navigation is intuitive, with a prominent search tool for quickly finding specific events or markets. The bet slip function is exceptionally smooth, remaining visible as you scroll and making it easy to manage your selections.
Mobile betting on the go
The mobile betting experience is a significant strength. Paddy Power app offers excellent, highly rated dedicated apps for iOS (rated 4.7/5) and Android (rated 4.4/5). These apps offer the full range of features found on the desktop site, including live streaming, cash out, and all promotions. For users who prefer not to download an app, a fully optimised mobile website is also available.
Betting limits and payouts
Paddy Power is accessible to bettors of all budgets, with minimum deposits typically set at a low £5. The maximum payout limits are generous, reaching up to £1 million for major football competitions and top-tier horse racing events. Payout limits are lower for other sports and more obscure markets.
Customer support channels
A massive support system is in place to assist customers. The main channels include:
- A 24/7 live chat, a telephone line (0800 056 5275),
- An email support.
- A responsive X (formerly Twitter) handle @askpaddypower.
While support agents are generally knowledgeable, the live chat often begins with an automated bot, and some users have reported wait times during peak periods.
It's crucial to note that user-review platforms report a significant number of negative experiences, with some customers citing long resolution times and difficulties with account restrictions. This suggests a potential inconsistency in service quality. For self-help, the on-site Help Centre is excellent, with detailed answers to hundreds of common questions.
Paddy Power deposit and withdrawal methods
Banking with Paddy Power is secure and straightforward, with a wide range of options available to UK customers.
How to deposit funds
| Payment Method | Min Deposit | Fees | Processing Time | Notes |
|---|---|---|---|---|
| Visa Debit / Mastercard | £5 | Free | Instant | Most reliable method for welcome offer eligibility |
| Apple Pay | £5 | Free | Instant | Quick and convenient for mobile users |
| PayPal | £5 | Free | Instant | Popular e-wallet option |
| Skrill | £5 | Free | Instant | May not qualify for some bonuses |
| NETELLER | £5 | Free | Instant | May not qualify for some bonuses |
| Bank Transfer | £5 | Free | Instant to short delay | Depends on bank processing |
| Paysafecard | £5 | Free | Instant | Prepaid option |
| Paddy Power Cash Card Plus | £5 | Free | Instant | Deposit in-store at Paddy Power shops |
To add funds to your account, you can use several popular methods, including debit cards (Visa, Mastercard), Apple Pay, PayPal, Skrill, NETELLER, bank transfers, and Paysafecard. The Paddy Power Cash Card Plus also allows for instant deposits at Paddy Power shops. The minimum deposit is generally £5, and all deposits are processed instantly and are free of charge.
How to withdraw your winnings
| Withdrawal Method | Processing Time | Fees | Notes |
|---|---|---|---|
| PayPal | Up to 24 hours | Free | Fastest online withdrawal method |
| Skrill | Up to 24 hours | Free | E-wallet option |
| NETELLER | Up to 24 hours | Free | E-wallet option |
| Visa Debit / Mastercard | 1–5 working days | Free | Timing depends on bank |
| Bank Transfer | 1–5 working days | Free | Standard banking method |
| Paddy Power Cash Card Plus | Instant (in-shop) | Free | Withdraw instantly at retail locations |
Most of the same methods used for deposits are also available for withdrawals. The Paddy Power Cash Card Plus is a standout option, allowing for instant withdrawals from any high-street Paddy Power shop. For other methods, processing times vary.
E-wallets such as PayPal, Skrill, and Neteller take up to 24 hours. Withdrawals to debit cards and via bank transfer can take between 1-5 working days. Before your first withdrawal, Paddy Power is required by law to complete an account verification (KYC) check.
Why choose Paddy Power for sports betting?
Paddy Power has rightfully earned its place as a top-tier bookmaker in the UK. Its greatest strengths lie in its unparalleled range of promotions for existing customers, a superb mobile app experience, and a host of unique and engaging features, such as Super Sub and #WhatOddsPaddy. This commitment to customer value and entertainment sets it apart from more conventional operators.
While the 7.63% betting margin means pure odds-hunters may find better value elsewhere on single bets, this is often offset by the sheer volume of Power Prices, accumulator insurance, and money-back specials. The platform is engineered not for the best base price, but for the best promotional value. The ideal Paddy Power user is a punter who values a fun, feature-rich betting environment and regular bonuses.
Ultimately, Paddy Power is a must-have account for any serious UK sports bettor. It offers a well-rounded, reliable, and consistently entertaining platform that excels at rewarding customer loyalty. We can confidently recommend it as one of the best choices available.
Paddy Power FAQs
Yes. Paddy Power operates under a UK Gambling Commission licence, number 39426. That means it has to follow strict rules around fairness, security and responsible gambling. As with any bookmaker, you still need to gamble responsibly, but in terms of regulation, it’s fully authorised for UK customers.
New customers can bet £10 on a football Bet Builder at odds of 1/2 (1.5) or bigger and get £50 in free Bet Builders once that first bet settles. The free bets are usually valid for 90 days. Just remember that certain payment methods like some e wallets may not qualify.
Yes, PayPal is available for both deposits and withdrawals. Deposits are usually instant. Withdrawals to PayPal can take up to 24 hours once processed. Other options include debit cards, Apple Pay, Skrill, Neteller and bank transfer.
The minimum deposit is typically £5, so it’s accessible even if you’re betting on a smaller budget.
Yes, live streaming is available on selected sports including football and tennis, as long as you have a funded account. For horse racing, you normally need to place a small qualifying bet on the race you want to watch.
Super Sub is a football feature that applies to certain player markets like first goalscorer. If your chosen player gets substituted, your bet automatically transfers to the player who replaces them. It adds a bit of insurance to your bet.
#WhatOddsPaddy lets you request custom bets that are not already listed on the site. You post your idea on X and tag the official account, and their traders may price it up. It’s one of the more fun and interactive features on the platform.
They’re generally competitive, but not always the absolute best on the market. One analysis put their overall margin at 7.63%, which is slightly higher than some rivals. That said, regular Power Prices, money back offers and accumulator insurance can make up for it.
Yes, it’s particularly strong on horse racing. It offers Best Odds Guaranteed on UK and Irish racing, regular Extra Places promotions and plenty of special offers around major festivals.
Like most bookmakers, Paddy Power can apply restrictions in certain situations. Some users have reported account limitations or longer resolution times via customer support. If you are a consistent high value winner, this is something to keep in mind.