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Best Football Betting Sites UK, updated for May 2024

When it comes to finding the best football betting site in the UK, a reliable and user-friendly platform cannot be overstated. We've taken the guesswork out of your quest by narrowing down the top ten online sports betting sites in 2024 when it comes to football. From competitive odds and enticing promotions to intuitive interfaces and secure transactions, this article will evaluate football betting sites in the UK. Stay tuned as we reveal which football bookmaker is the best according to our criteria.

Best Football Betting Sites in the UK

The following sites offer the best experiences to their users through various features, which we'll get into later.
Football Betting Sites
Offer details
Sign up link

1. LADBROKES

logo LADBROKES

£20 free bets

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded.
Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets.
Free bets valid for 7 days on sports, stake not returned, restrictions apply.
T&Cs apply.

Claim offer

2. BETFRED

1 2

Get £30 in Free Bets and £10 in Free Spins

New UK 18+ only. Register with promo code WELCOME40,
Bet £10+ on Sports in one transaction within 7 days of registering.
Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue.
Min odds, eligibility & payment exclusions apply.
T&Cs apply.

Claim offer

3. PADDY POWER

logo PADDY POWER

£20 money back

New customers only. Place your FIRST bet on any sportsbook market and if it loses,
we will refund your stake in CASH. Max refund for this offer is £20.
Only deposits made using cards or Apple Pay will qualify for this promotion.
T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

Claim offer

4. William Hill

1 4 e1656401104234

£40 free bets on mobile

18+. Play Safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more,
we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet,
free bets will expire 30 days after the qualifying bet is placed,
payment method/player/country restrictions apply.

Claim offer

5. UNIBET

logo UNIBET

Up to £40 money back as bonus + £10 casino

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses.
Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x.
Unless forfeited the sportsbook bonus must be wagered before using the casino bonus.
Bonus expires 7 days after opt-in. No deposit required for NI customers.
Call 08081699314 to claim. Full T&Cs apply.

Claim offer

6. CORAL

logo CORAL

Get £20 in free bets when you bet £5

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded.
Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets.
Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

Claim offer

7. BETFAIR

BETFAIR LOGO

Get £20 when you bet £5 in the sportsbook

Commit £20 via the promo hub on Sportsbook to qualify.
Buy in and Bonus must be wagered 10 times within 90 days. Min odds 1.6.
Debit/credit card deposits only. Full T&Cs.

Claim offer

8. BWIN

logo bwin

Get a £20 backup bet

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded
Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20
Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only
FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.

Claim offer

9. BET365

BET365 LOGO ROUNDED

Claim £30 in free bets

Min deposit requirement. Free Bets are paid as Bet Credits and are available
for use upon settlement of bets to value of qualifying deposit.
Min odds, bet and payment method exclusions apply.
Returns exclude Bet Credits stake. Time limits and T&Cs apply.
The bonus code SPORTSMAX can be used during registration but does not change the offer amount in any way.

Claim offer

10. BETVICTOR

BETVICTOR LOGO UK ROUNDED

Bet £5 get £30 in bonuses

18+ New customers only. Opt-in, bet £10 at odds 2.00+ within 7 days, no cashout.
Get 3x £10 Free Bets, set events at odds 2.00+. Plus 100 Free Spins on Big Bass Bonanza, no wagering.
Free Bets and Spins expire in 7 days. Card payments only.
T&Cs apply. Please gamble responsibly.

Claim offer

UK Football betting sites: Our top picks

  1. Ladbrokes – (9/10)
  2. Betfred – (8.8/10)
  3. Paddy Power – (8.7/10)
  4. William Hill – (8.6/10)
  5. Unibet – (8.4/10)
  6. Coral – (8.3/10)
  7. Betfair – (8.1/10)
  8. Bwin – (7.9/10)
  9. Bet365 – (7.6/10)
  10. BetVictor – (7.5/10)

Following our research, Ladbrokes gets a 9 out of 10 as it is one of the best football betting sites in the UK. It has not just a wide selection of the sport but also a very seamless interface which overall enhances the user experience. Betfred and Paddy Power are right up there with Ladbrokes and, hence are next in our line of explanation.

Ladbrokes – Best overall football betting site

Ladbrokes first emerged as a top-tier horse racing bookie, but football is just as good. It is full of price boosts for popular football games, and it also supports live streaming. Our Ladbrokes football betting article goes into more detail on what the bookmaker has to offer for this sport.

Ladbrokes UK

Ladbrokes top features

  • On Ladbrokes, you can edit accumulators while in play
  • They have significant visibility in the UK market – one of the most recognisable bookies nationwide
  • There have been notable improvements to the app recently

Betfred – Football bonuses galore

When Fred Done opened his first Betfred shop just one year after England's World Cup-winning triumph, the football-mad country was still ecstatic. The Warrington-based company is a multi-billion pound operation, stacked with promotions and offers. Specialising in football, it is a one-stop shop when it comes to covering your sports betting needs.

Pick Your Punt is a great bonus that Betfred has used for a long time, allowing people to specify the terms and conditions of their wager and giving those fans who meticulously browse through stats to try and find value in their bet. In football alone, Betfred offers markets for more than 40 global leagues. In those leagues, a regular football game can commonly carry over 100 markets to bet on.

Betfred UK

My preferred Betfred features

  • Top odds boosts on certain fixtures
  • Highly rated app for iOS and Android devices
  • A longstanding, trusted UK brand

Paddy Power – A great overall selection

Paddy Power holds a huge reputation in the betting industry when it comes to horse racing. But they are so much more, with football being the second most popular sport on the platform. Paddy Power covers all the major football leagues from across Europe. We're talking about the Premier League, La Liga, Bundesliga, and Serie A. All the giants of the game are included. But, the bookmaker's football offers do stretch globally, from leagues with high levels of popularity to the lower leagues in the footballing pyramid. The range of markets that Paddy Power possesses is truly impressive.

Paddy Power UK

Pros of betting on Paddy Power

  • Known for engaging players with a combination of social media humour and statistics to create engagement
  • Excellent reward scheme, bonuses, and promotions for existing customers – not just focusing on new ones
  • Expansive niche markets in an array of different sports

William Hill – A seasoned veteran of football betting

As one of the oldest and most reputable brands in the UK,  William Hill naturally made our list. While horse racing is what made William Hill such a success in the early days, football betting has come on leaps and bounds in recent years. With regular free bets and some of the best odds you can find with any online sportsbook, William Hill has to go down as one of the top football betting sites UK.

William hill UK
Best Football Betting Sites

Best William Hill features

  • Often cited as the top website and app for customer service in the UK – multiple routes, including live chat agents and e-mail, are renowned for quick response and solution times
  • It is one of the most extensive sports betting markets, continually adding fresh, nice professional competitions you can bet on
  • It has an exclusive radio station for customers to listen to tips and pointers on upcoming sports bets

Unibet – Youthful yet professional

Unibet is a vibrant betting site with members who actively engage on the Unibet blog with their own football predictions. Besides this community vibe, the Unibet football offers are highly professional, such as their promo code. For major Premier League games, you can often find 300+ markets, and for the overall events covered each year, it is well above 50,000. This is remarkable when comparing it to other football betting brands, and the bonuses are fairly good.

Unibet UK

Perks of signing up with Unibet

  • Fast payouts, regardless of the deposit and withdrawal system you use
  • Excellent reward scheme, bonuses, and promotions for existing customers – not just focusing on new ones
  • The website is well-known for being smooth and slick, with very minimal, if any, latency issues
  • Many online bettors often rate the mobile app experience as the high point of the service

Coral – nearly 100 years in the UK

If you're somebody who shops around to find the best prices for their bets, football betting websites will often run bonuses or promotions that match or better their rivals. Arbitrage betting is big news, and shopping around is always wise to get the best price for the same football bet. Like Bet365, Coral is a stalwart of the UK football betting industry.

desktop website for Coral UK sportsbook

With multiple sponsorships on all levels of the English and Scottish game, Coral is well known for providing some of the top bonuses, and now that they're just shy of a century of service in the English market, few companies in the world can boast the sports betting prowess of the London-based gambling giant. Their continued success is a testament to their phenomenal domestic and international football range.

Best features of the Coral betting site

  • Coral likes to pay credit bonuses to existing customers with no strings attached; you can use it for whatever bet you like and withdraw it
  • Coral Racing Club caters exclusively to horse racing bettors; although other sites have similar avenues, Coral's is synonymous with their all-around quality sportsbook

Betfair

For those with a few grey hairs in their beard or on their head, you might remember back to just over twenty years ago when Fulham FC cemented themselves into the history books and became the first English club to sign an endorsement with a gambling company. Although the team themselves hardly set the world on fire, this iconic sponsorship over 20 years ago should indicate to you just how revered Betfair is amongst the UK football betting fraternity.

Betfair UK get 20 in free bets in the sportsbook

Betfair continues to be one of the most popular football betting sites in the UK. They pioneered the art of the exchange, meaning you could bet against other punters rather than at the rates set by the provider. Many punters find better odds for specific footballing bets, such as the size and popularity of football betting in the UK. And while the London-based company doesn't handle the same volume of bets as some of the other names on this list, they're the biggest sports-specific betting exchange with a huge role in developing fairer markets for football bettors in the UK.

Betfair's competitive edge

  • Largest exchange on the internet – allowing you to find value in markets with other bettors
  • Excellent live streaming options, in particular, across the lesser-watched sports

Bwin

Hawk-eyed football fans will be aware of Bwin because of their high-profile partnership deals with some of the biggest clubs in Europe – such as Real Madrid and Juventus. They also sponsored Inter Milan when the team was under the tutelage of Jose Mourinho, one of the powerhouses on the continent. While Bwin doesn't have the market presence of Bet365, they do have a command over several top European markets.

They're one of the most popular football betting sites in many different countries, and with deep-rooted connections specific to football, Bwin has had a great 2023. Their emphasis on finding the best odds for Premier League games, as well as English domestic and international cup competitions, has allowed them to find their feet with UK bettors.

Bwin is one of the best football betting sites for british punters

While the Bwin app might not be up to the same standard, there's no disputing the quality they have when it comes to choice and if you're somebody who explores arbitrage betting, it's one of the most prominent names, offering some of the fairest prices you can find.

Bwin – Pros

  • Strong European presence, one of only a handful of sportsbooks based on the European continent with a global name.
  • Top football betting markets.
  • Their website has won multiple awards for its design

Bet365

Sports gamblers flock to Bet365. There are now nearly 100 million punters using Bet365 and its extensive services; they're one of a select few companies that highlighted the potential of digital sports betting, and it's their passion to deliver that keeps them in this top bracket continually. Their cash-out system is arguably the best in the UK market; regardless of how many choices are on your accumulator, it'll calculate it and cash out instantly.

New football betting sites often explore the football betting ideas that Bet365 pioneered, such as an emphasis on fast cash out and paying out when a team takes a 2-goal lead. If you're a customer of Bet365, you'll know that they have a carousel of welcome offers for new customers as well as those who regularly use their service. The Stoke On Trent firm commands over a quarter of the entire UK market, head and shoulders above their rivals.

Pros of choosing Bet365

  • The world's most extensive sportsbook, with the largest customer base of all sports gambling companies
  • Innovative features include a 2-goal early payout, which several providers have since copied
  • It has an impressive cashout feature on accumulators that allows you to cash out instantly without latency problems

BetVictor

Finally, BetVictor deserves its place on our list of top UK online sportsbooks.

Top BetVictor features

  • Renowned for their extensive virtual markets, including greyhounds and horses
  • Big changes to the quality of the live streaming, especially on the desktop site
  • They are making significant inroads into the US market

Other Honourable Online Sportsbooks

Key football events to bet on

Champions League

champions league logoThe Champions League is undoubtedly the most prestigious annual football competition in the world. We're talking Manchester City, Liverpool, Real Madrid, Barcelona, Bayern Munich, Paris Saint-Germain, and many more. The top clubs in Europe clash throughout the season, in simply mouth-watering fixtures that keep football fans on the edge of their seats.

Look at Group F from this year's competition. Borussia Dortmund, Paris Saint-Germain, AC Milan, and Newcastle United, are all going head-to-head in what is an unpredictable group. Even after 4 games, who is going to qualify is anyone's guess, with all the teams separated by just 3 points.

2024 Champions League dates to remember

  • 1st qualifying round: 9-10 and 16-17 July
  • 2nd qualifying round: 23-24 and 30-31 July
  • 3rd qualifying round: 6-7 and 13 August
  • Play-offs: 20-21 and 27-28 August

Premier League

premiereleague logo

For British punters, this is the event to keep an eye on. It is arguably the largest and most prestigious league of all, and with teams like Manchester City and Liverpool making headlines right now, it’s a great time to become familiar with the Premier League.

Games are played each season from August and May and span 38 weeks.

Euro Championships

EU champ logoBesides maybe the World Cup, this is the biggest event in football. It takes place once every 4 years.

Here is where the very best international teams in Europe come and battle it out for this prestigious crown.

Copa America

Copa america logoWhile the Euros are the pinnacle for international teams based in Europe, Copa America is the equivalent for South American teams. This is where football giants such as Argentina, Brazil, and Uruguay all clash to fight it out for the title.

Just like the Euros, it doesn’t happen all that often, so bookmakers will regularly pump out promotions for this tournament.

2024 Copa America match schedule

  • 20 June – 14 July

How to pick the best football betting sites UK

Based on our research, we can pinpoint the following points:

1. Look for a site with competitive odds

Every betting market has odds assigned to it, and by finding sites that give higher odds than others, you’ll win more when you do win. It is that simple, and different UK betting sites price events at different odds all the time. The trick is to find a site where the average odds are high, as this gives you plenty of value.

2. Search for the best welcome bonus

Signing up with a new site leaves a bit of a bad taste in the mouth if you aren’t greeted by a large bonus. This is precisely what you should be looking at before choosing to sign up with any site, as the welcome bonus is usually an indicator of whether a site gives out good bonuses overall.

3. Check if they have a reload promotion

New player promotions are always nice, and usually the largest, but once you’ve progressed through them you are dependent on reload promotions. This is why this is such an important factor, as football tends to attract some of the most regular reloads out of all other sports. Therefore, there is no excuse not to pick a site with plenty of them available.

4. Test out the live-streaming function

In this day and age, live streaming is almost expected at the very best betting sites UK. This provides a bit of a one-stop-shop solution to not only bet on your favourite sports games but watch them live too. Usually, live streaming isn't free, as you must have some money in your betting account to view them.

5. Try the accumulator insurance and boosts

Accumulator insurance and boosts are also good factors to consider when looking for the best football betting sites. This feature rewards riskier bets with increased odds, while the insurance option usually offers you a refund if a bet of yours loses. All in all, it is a good way to strike a balance between the risks associated with accumulator bets and larger winnings.

6. Verify their early payouts

This promotion may be offered by some bookmakers, it allows you to settle your bet as a win before the event has finished, for example, if the result has a substantial lead but the event is still running. You will collect your winnings before the end, reducing the risk of a late upset.

FAQs – Key information about football betting sites

How can I check that a site is above board and legal?

Typically, you’ll see a betting license listed somewhere on the homepage. Given that this is a legal requirement, it allows you to easily check if a site is operating as it should. For further verification, you can check this out on the main UKGC webpage too.

Can I bet on football with my mobile device?

Of course. The top UK betting sites now have mobile apps that can be downloaded on almost any smartphone for free. Plus, you'll almost always have the option to make sports bets from an optimized mobile site.

How often are football markets available?

Well, football is usually always taking place somewhere in the world. For Europe, the markets are much livelier between August and May, yet there are also football events during the summer months.

What are some common football bets to make?

Some of the most common and popular bets to make for football include 1×2, both teams to score, accumulators, correct score, spread, and over/under.

Do I need to wait long for winnings to reach my account?

Not at all. If you are fortunate enough to bet correctly on any football market, your winnings should show up in your real cash balance within a minute or so. If for whatever reason this doesn’t happen, you can refresh the page for it to go through.

What is the minimum deposit amount on these sites?

When making a deposit, you’ll usually need to spend at least £5 for it to be accepted. On some sites, this limit is increased to £10, but this will always be shown in the banking section before you make a deposit.

Is it quite easy to livestream games?

Yes, although there is usually a requirement that you have made a bet in the last 24 hours, or at least have money in your account. Providing that either of these conditions is met, you will be able to live stream games without any trouble. Simply find a game to stream, click the play button, and the stream should instantly begin.

Are there any ‘special’ football bets to make?

Yes, apart from the main football markets, you can also bet on things such as the top goalscorer, the next manager to be sacked, and plenty more.

Final thoughts on UK football betting websites

You can't go wrong with any of these football betting websites we've explored today. They all provide top-notch bonuses and football betting markets. By continuing to develop and improve their already extensive sports betting markets, they're part of a small list of bookmakers that make the bedrock of this industry.


Nick Gallagher

Nick Gallagher is a betting expert with six years of experience writing content for sports betting in the United Kingdom. He grew up playing competitive football and studied at the University of York, so he knows and loves the ins and outs of sports, writing about sports, and betting on sports.

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