Whether you are looking for Champions League tickets or planning to buy tickets for the first weekend of the 2026/27 Premier League season, the process can be overly complex, particularly in the modern world where paper tickets are a thing of the past.
Using official club websites and ticket offices has always traditionally been the best way to buy tickets for football matches, but is that still the case, particularly at the world's most followed football clubs?
With third-party platforms such as SeatPick now making it easy to find tickets for any event, this post delves deeper into how the platform works. Most importantly, is SeatPick legit, and what makes it unique?
Keep reading to discover more.
Is SeatPick legit? The rundown
What is SeatPick?
SeatPick is effectively Skyscanner but for major events, including football matches and concerts. The website enables users to compare ticket prices for the world's biggest events across various third-party vendors.
By aggregating ticket options, the platform saves fans time and frustration while allowing them to sort results by price, seat location and availability.
SeatPick partners with over 50 reputable ticket-selling platforms, including Viagogo, LiveFootballTickets, and StubHub, ensuring access to a wide range of event options for a simple and efficient purchasing experience.
How to use SeatPick
SeatPick is simple to use thanks to the slick and easy-to-understand navigation.
For example, if you are looking for World Cup final tickets, you can select the match from the featured top competitions at the top of the SeatPick website or use the search bar.
At a glance, you will see the listed competitions and their corresponding average ticket price.
Here is a quick, simple guide on how to use SeatPick:
- Visit the official SeatPick website, then select a competition such as the UEFA Champions League, Premier League or Serie A, for which you want to book tickets.
- Next, search through the listed events and select the seats you want.
- Scroll through the listed tickets and decide which one(s) you want to purchase.
- Once you have decided, click on the ticket and select ‘go to checkout'.
- You will then be redirected to the seller's website.
- From here, you will then be able to decide whether to proceed with the purchase or not.
This is the only stage of the process where the ‘legitimacy' of SeatPick can be called into question, as the prices listed on their website rarely match the prices shown on the vendors' websites.
This discrepancy arises because SeatPick does not disclose the additional fees charged by its partners, which can lead fans to feel misled by the platform.
Planning your World Cup adventure? SeatPick has broken down the full cost — tickets, flights, hotels, food & more. Check out our latest blog before you book >>> https://t.co/yoPCxbWc12 pic.twitter.com/oKYpKdmY01
— SeatPick (@SeatPick) December 24, 2025
Does Seatpick charge fees?
SeatPick doesn't charge fees itself, but each seller does. You won't find out these fees until you are redirected to a seller's website, and some of them can be pretty hefty, making the overall price of the ticket often hard to justify.
However, once you find a seller whose fees are reasonable, you can keep an eye on their profile and go to them directly if they list anything else of interest.
SeatPick guarantee
Third-party ticket resale websites are often criticised for failing to offer buyers insurance on their purchases. However, SeatPick cannot be accused of that as it guarantees users that all tickets purchased are valid and delivered on time.
If these conditions aren't met, they promise a full refund or a replacement ticket. This guarantee only applies to tickets bought directly from SeatPick; those purchased through partner sites are subject to their own respective guarantees.
SeatPick evaluates each partner website to ensure there are strong safety guarantees.
FGG says: A trusted third-party source
As far as third-party platforms go, SeatPick is one of the most reliable you are going to find. Yes, prices are generally higher than those found during primary ticket sales, but the platform does at least offer some security guarantees.
This reputation also comes from its commitment to customer service and verified ticket listings that help ensure a safe buying experience.
SeatPick offers a valuable solution for securing tickets on the secondary market, particularly for those who miss initial sales windows at official ticketing outlets.
The platform aggregates listings from various sellers, enabling users to compare prices, seating options, and seller ratings all in one place, making it easier to find tickets that suit your preferences and budget.
SeatPick on Trustpilot
SeatPick holds a TrustScore of 3.0 out of 5 from 88 reviews on Trustpilot, checked 26 August 2026. That is the lowest score of any major ticket platform we looked at, and it needs two pieces of context before you read too much into it.
The sample is tiny. 88 reviews is a very small base for a platform of SeatPick's size — LiveFootballTickets has more than 21,000. With numbers that small a handful of bad experiences moves the average a long way, and there is no sign SeatPick runs the kind of invited-review programme that lifts most of its rivals' scores.
SeatPick does not sell you the ticket. It is a search engine that compares listings and hands you over to whichever marketplace holds the seat. When something goes wrong at that marketplace, the frustrated customer often reviews SeatPick, because SeatPick is the name they remember. That is a genuine structural disadvantage, not a defence we are inventing for them.
How SeatPick compares
Trustpilot scores for the platforms a football fan is most likely to end up on, all checked 26 August 2026:
| Site | TrustScore | Reviews |
|---|---|---|
| LiveFootballTickets | 4.7 | 21,095 |
| Football Ticket Net | 4.7 | 14,000 |
| P1 Travel | 4.7 | 10,000 |
| Ticombo | 4.5 | 3,000 |
| Vivid Seats | 4.3 | 116,000 |
| Hellotickets | 4.3 | 5,000 |
| Fanpass | 4.2 | 9,000 |
| StubHub International | 3.9 | 5,000 |
| SeatPick | 3.0 | 88 |
Our advice: use SeatPick as a price comparison tool, then check the Trustpilot score of whichever marketplace it sends you to before you pay. The seller is who you are actually trusting.
Try the club first
Resale should be the last resort. For most English clubs the cheaper and safer route is general sale, a membership, or the official club ticket exchange. Our step-by-step guides cover how that works club by club: