Launched in 2024, Gentleman Jim is a new UK bookmaker aiming to provide a simple, classic betting experience for ‘proper punters'. This review covers our in-depth analysis of its sportsbook, bonuses, user experience, and overall value for UK bettors in 2025.
A proper punter's take on Gentleman Jim
Gentleman Jim presents a brand identity rooted in a classic, gentlemanly theme, targeting serious bettors and high-rollers who appreciate a no-frills approach. Launched in March 2024, it is the latest venture from Lovell Brothers Limited, the same UK-based company behind the bookmaker DragonBet. The site operates on the Playbook Gaming platform, which explains its familiar, streamlined interface for those who have used other Playbook sites like Betzone.
Our tests found that the site delivers on its promise of a streamlined experience, with a strong focus on its core sportsbook product, particularly horse and greyhound racing. The user interface is clean and traditional, avoiding the clutter of many modern betting sites. However, this minimalist approach extends to its promotions and features, with a noticeable lack of ongoing bonuses and limited customer support channels, which may not appeal to all punters.
| Pros | Cons |
|---|---|
| Fully licensed by the UK Gambling Commission | Very limited payment methods (no e-wallets) |
| Live streaming for all UK and Irish horse and greyhound racing | No ongoing promotions for existing customers |
| Low £1 minimum deposit/withdrawal available for select methods (Visa/Mastercard) | Customer support lacks live chat and phone options |
| Caters to high-stakes bettors with high limits | No Best Odds Guaranteed promotion for horse racing |
| Clean, classic, and easy-to-navigate website design | Mobile apps have low user ratings in app stores |
| Dedicated iOS and Android mobile apps available | No esports betting markets |
Gentleman Jim bonuses – A different approach to promotions
Gentleman Jim has a unique and somewhat conflicting stance on bonuses. Some of our research indicates a strategic decision to offer very few promotions, aiming to encourage responsible gambling by avoiding incentives. However, other sources detail a specific welcome offer for new customers, which we outline below.
The Gentleman Jim welcome bonus for sports
The primary sports welcome offer we found is a Bet £20 Get a £10 Free Bet + 50 Free Spins package. To claim it, new customers must meet several specific requirements:
- Promo Code: JIMB20G10
- Qualifying Bet: A £20+ accumulator with a minimum of 3 legs.
- Minimum Odds: 2.0 (Evens) per leg.
- Free Bet: The £10 Free Bet must also be used on a 3+ leg accumulator.
- Free Spins: 50 Free Spins are for selected Big Bass slot titles and have a 10x wagering requirement on any winnings.
- Expiry: The Free Bet and Spins expire after 7 days.
Key terms and conditions for the welcome offer
This offer is for new UK customers aged 18+ only. The qualifying accumulator bet must be placed and settled within 7 days of registration. The maximum winnings from the £10 free bet are capped at £500, and standard terms and conditions apply.
What about promotions for existing customers?
Based on our research, Gentleman Jim currently offers no regular promotions for existing customers. This appears to be a deliberate strategy to promote responsible gambling by not using ongoing incentives to encourage betting. Punters will not find common offers like Best Odds Guaranteed on horse racing, daily odds boosts, or loyalty reward programmes.
A Gentleman Jim sportsbook market review
Gentleman Jim offers a focused sportsbook with around 25 different sports. The platform prioritises quality and depth in traditional UK markets over a vast range of international and niche events.
- The site has a strong focus on football, which is creatively labelled ‘The Beautiful Game'. It provides comprehensive coverage of major UK leagues, from the Premier League down to the National League, as well as top European and international competitions.
- The main priority is clearly horse and greyhound racing. These sports are featured prominently across the site and app, with deep coverage of all UK and Irish meetings, alongside selected international events.
- Other major sports like cricket, rugby, and tennis are well-represented. The bookmaker also caters to fans of more niche UK and Irish sports, offering markets on Gaelic Hurling, Gaelic Football, and darts.
Betting odds and value analysed
Our analysis of Gentleman Jim's odds found betting margins ranging from 6.1% to 7.02% across different sports. This places their odds in a competitive position within the UK market. While not consistently market-leading, the overall value is decent and fair for the average punter, placing it on par with other Playbook platform sites like Betzone, but slightly less competitive than industry leaders such as Bet365.
The live betting experience
In-play betting is available for popular sports, including football, tennis, and basketball, allowing users to place wagers as the action unfolds. The key live features we tested include:
- Live Streaming: This feature is a major strength but is strictly limited to UK and Irish horse racing and greyhound racing. This is a key differentiator for racing purists, though its absence in football is a notable gap against top-tier competitors.
- Live Tracker: For sports like football where streaming is not available, a live tracker provides a virtual representation of the on-field action, showing key events and statistics in real-time.
- Cash Out: A standard cash-out feature is available on selected markets, allowing you to settle a bet early. However, partial cash out is not offered.
Bet builder and other special features
Gentleman Jim provides a Bet Builder feature, which is primarily available for football matches. This tool allows users to combine multiple markets from a single game into one custom accumulator bet. For convenience, a ‘Popular Build-a-Bet' tab also offers pre-made selections for major fixtures.
Beyond the sportsbook: Casino and virtuals
For customers looking for variety, Gentleman Jim integrates a casino and virtual sports section into its platform.
The Gentleman's Clubhouse casino
The online casino, branded ‘The Gentleman's Clubhouse', features over 600 games. The library includes 538 slots and 60 live dealer titles from established providers like Pragmatic Play and NetEnt. New casino players can use the code bigbassspins to claim a welcome offer of Wager £10 get 20 Free Spins on Big Bass Splash, which comes with no wagering requirements.
Virtual sports and other games
A dedicated Virtual Sports section is available for those seeking quick, simulated betting action. However, the platform does not offer Bingo or Slingo games.
The Gentleman Jim site experience: A classic feel?
Our tests focused heavily on the overall usability of the platform, from navigation and design to mobile performance and customer support.
Website design and navigation
The website aesthetic is calm, sleek, and classic, using a unique caramel and green colour scheme that reinforces its traditional branding. We found the layout to be simple, uncluttered, and highly intuitive. Navigation is straightforward, making it easy for both new and experienced bettors to find their desired sports and markets without confusion.
Mobile betting on the go
Gentleman Jim provides dedicated mobile apps for both iOS and Android devices. While our expert testing found the apps to be well-designed and functionally smooth, it is important to note that public user ratings are low. Both apps score around 2.7 out of 5 in their respective app stores, though this is based on a very small number of reviews. For those who prefer not to download an app, the mobile browser version of the site is fully optimized and offers a seamless experience.
Betting and payout limits
True to its marketing as a destination for ‘proper punters', Gentleman Jim welcomes high-stakes bets and offers accommodating limits. While some payment methods like Visa, Mastercard, and Apple Pay allow for an exceptionally low £1 minimum, it's crucial to note that other methods, such as Maestro and Bank Transfer, adhere to a more standard £10 minimum. The key financial thresholds are:
- Minimum Deposit/Withdrawal: Varies by method. As low as £1 for Visa, Mastercard, and Apple Pay, but £10 for Maestro and Bank Transfer.
- Maximum Payout: Varies by sport, with a cap of £75,000 for single and multiple bets on horse racing.
- Large Withdrawals: Any withdrawal request that exceeds £20,000 may require additional verification and arrangements with the support team.
Getting help: Customer support
Customer support is a significant weakness for Gentleman Jim. The channels for assistance are very limited, which is a considerable drawback compared to competitors.
- Primary Contact: The main point of contact is email at [email protected].
- Other Channels: The bookmaker maintains social media accounts on X, Facebook, and Instagram, which can be used for queries.
- Missing Channels: Crucially, there is no live chat function and no phone support, meaning immediate assistance is not available.
- FAQ Section: A basic FAQ section is available on the site, but our review found it to be brief and not comprehensive enough to resolve more complex issues.
Banking at Gentleman Jim: Deposits and withdrawals
The range of available payment methods is another key limitation. The site focuses exclusively on traditional banking options and does not support popular e-wallets.
How to deposit funds
Deposits are processed instantly and without fees. The options are limited to debit cards and bank transfers.
| Payment Method | Minimum Deposit | Processing Time | Fee |
|---|---|---|---|
| Visa (Debit) | £1 | Instant | None |
| Mastercard (Debit) | £1 | Instant | None |
| Maestro (Debit) | £10 | Instant | None |
| Apple Pay | £1 | Instant | None |
| Bank Transfer | £10 | Instant | None |
How to withdraw your winnings
Withdrawal times vary depending on the method. While Visa Direct can be instant, standard card and bank transfers adhere to typical banking timeframes.
| Payment Method | Minimum Withdrawal | Processing Time | Fee |
|---|---|---|---|
| Visa (Debit) | £1 | Instant (via Visa Direct) to 2-5 days | None |
| Mastercard (Debit) | £1 | 2-5 business days | None |
| Maestro (Debit) | £10 | 2-4 business days | None |
| Apple Pay | £1 | Not specified (likely similar to other card payments, 2-5 business days) | None |
| Bank Transfer | £10 | 2-5 Days | None |
Our final verdict: Should you choose Gentleman Jim?
Gentleman Jim successfully carves out a niche for itself in the crowded UK betting market. Its core strengths lie in its classic, user-friendly interface, a strong and dedicated focus on horse and greyhound racing with high-quality live streaming, and an explicit appeal to high-stakes bettors who are not restricted by low limits. The availability of a £1 minimum deposit and withdrawal for major card payments is another advantage that promotes accessibility.
However, these strengths are matched by considerable weaknesses. The complete lack of ongoing promotions and Best Odds Guaranteed will be a dealbreaker for many. Furthermore, the very limited payment options, which exclude all e-wallets, and the subpar customer support channels without live chat or phone service, fall well below modern standards.
Ultimately, Gentleman Jim is best suited for a specific type of traditional punter: one who values simplicity, prioritises racing markets, and prefers a straightforward, no-frills betting experience without the distraction of bonuses. It is a solid choice for this target audience, but bettors who seek regular promotions, the convenience of e-wallet payments, or the reassurance of instant customer support should look elsewhere.
Gentleman Jim FAQs
Gentleman Jim is owned and operated by Lovell Brothers Limited, a UK-based company that also founded the bookmaker DragonBet.
Yes, Gentleman Jim is fully licensed and regulated in Great Britain by the UK Gambling Commission (UKGC) under account number 60213.
No, our research confirms that Gentleman Jim does not currently offer the Best Odds Guaranteed promotion on horse racing.
Gentleman Jim offers over 24 sports, with a primary focus on UK and Irish horse racing and greyhound racing. You can also bet on popular markets like football, rugby, cricket, tennis, darts, and snooker.